As we begin our discussion on organic foods, we will address the reasons why so many consumers are willing to pay a premium for these foods. One of the main reasons is that organic foods are thought by consumers to be healthier than conventional foods. We will review the actual data on this question, but regardless, this perception certainly exists.
It’s interesting that by attaching an “organic” label to a food, it suddenly becomes healthy. Cookies, cake, ice cream, candy bars, potato chips – you name it, there is bound to be an organic version.
From the “you can’t make this up” file, there is even organic cigarettes. Indeed, according to this article published last September, in the tobacco-growing state of Virginia, tobacco has become the main organic commodity produced in that state. There are now more farms and more sales in Virginia for tobacco than poultry or milk.
Now I know organic versions of wine and beer are available, but as I was writing this I thought what could possibly be next. Organic marijuana, perhaps? Sure enough, it’s available in Colorado, Washington and other states where marijuana is legal.
And I thought organic chocolate cake was a bit over-the-top!