After immigrating to America at the age of 16, he got a job at New Yorks Plaza Hotel, according to NPRs All Things Considered. The most interesting brand names based on fictitious people, by far, are those that were devised with the express purpose of playing up the concept of "idealized domesticity," which was a big marketing trend around the turn of the 20th century. Newlyweds Chef Hector and Helen open the restaurant Il Giardino d'Italia, where his Italian cooking becomes the talk of the town. When it comes to food brands and their human "mascots," you really can't believe everything you see. I actually talked with Chef Boyardee on the phone when I was 10 years old. It then expanded when the production was moved to Milton, Pennsylvania, and there, the Chef Boyardee empire was born. Few people are aware that Chef Boyardee, the iconic mustached man on the can of ravioli, was a real person with an amazing story. [16], Chef Boyardee is one of the only brands to request to be removed from an episode of Seinfeld. Eventually, the revenue from these takeout orders surpassed what the restaurant itself was bringing in and Boiardi needed a processing plant to keep up with demands. The 17 Real People Behind Your Favorite Food Brand Names Slideshow. Boiardi met his future factory superintendent when he approached the then employee of Vincennes Packing Co with the idea of canning his sauces. What other brands are on the list? In an iconic TV ad from the early 00s, a can of Chef Boyardee beef ravioli goes on an epic journey, rolling of its own volition from the grocery store all the way to a familys home to be reunited with a small, ravioli-loving child. In 1924 he opened a restaurant there by the name of Il Giardino d . I didnt say much and handed the phone back to my friends dad who was shocked I wasnt impressed. When he did so, he took her to a grocery store at 1am, this followed: Wife: I thought he was going to tell me it was a no-go and that he thought the relationship was a mistake, so I said, Look, its been great. Bummer. I was at a friends house and his father was an actual good friend of the Chef. Weird History Food took a look at this impressive career, explaining, Chef Hector Boyardee was born in 1897 in Piacenza, Italy, not surprisingly with a very Italian name: Ettore Boiardi. The History of the Hydrox, the Cookie the Oreo Once Aspired to Be, The Only Ranch Dressing I've Ever Needed Comes from a Steak House I've Never Eaten At, 6 Ways to Make Jarred Pasta Sauce Taste Homemade, What Happens If You Don't Pop Microwave Popcorn With 'This Side Up', The Surprising (and Speculative) History of Chili, Stanley Tucci Launched His First Recipe Kit for You to Make His Holiday Pasta, Real Or Not? He even got a Gold Star for it. [5] Boiardi sold his products under the brand name "Chef Boy-Ar-Dee" because non-Italians could not manage the pronunciation,[6][7] including his own salesforce. Ettore "Hector" Boiardi (that's. He stayed on as a consultant there until 1978. So, who was Chef Boyardee? Boiardi sold his company for six million dollars in 1946 primarily due to the fact that he was having trouble managing the incredible rapid growth of the company (at this time annually grossing 20 million dollars worth of sales a year, which makes that 6 million dollar sale price a crazy good deal). You know his raviolis. Ettore Boiardi (October 22, 1897 June 21, 1985), also known by the Anglicized name Hector Boyardee, was an Italian-American chef, famous for his eponymous brand of food products, named Chef Boyardee. Whether you loved his lasagna or his spaghetti dinners, the man's history is fascinating. With the stock market crashing a year after the company's launch, the Great Depression was a boon for Chef Boyardee and its inexpensive, prepackaged meals, which helped to bring Italian food to the masses. Introduction: In this article, Gena Philibert-Ortega searches old newspapers to learn about Chef Boyardee - a real person who helped greatly during WWII.Gena is a genealogist and author of the book "From the Family Kitchen." There are a number of food spokespeople that are familiar to most Americans. The classic ready-made pastas are iconic and well known. At the age of 11, he was working as an apprentice chef at local restaurant "La Croce Bianca", although his duties were confined to non-cooking odd jobs such as potato peeling and dealing with the trash. Baker Charles Lubin owned a small chain of Chicago bakeries in the early 20th century. ", SLEEPYTIME TEA AND THE LITTLE-KNOWN RELIGION BEHIND IT, THE NOT-SO-AMERICAN HISTORY OF CHEEZ WHIZ. Their first product beyond simple sauce was prepackaged spaghetti dinners in clear cellophane covered containers that included a canister of grated parmesan cheese, a box of spaghetti and a large jar of spaghetti sauce. From Duncan Hines to Chef Boyardee, here are 33 grocery store items named after real people. very interesting. Fictional. Today, Chef Boyardee sells a variety of classic pasta dishes in both cans and those little microwavable cupsSpaghetti & Meatballs, Beefaroni, Lasagna, and, of course, both meat and cheese ravioli. He worked as a cook at his first restaurant at the tender age of 10 years old in Italy. This forced them to scale up and have the factory operate 24 hours a day. So impressed with Boiardi's cooking, Wilson chose him to supervise the homecoming meal of 2,000 returning World War I soldiers in late 1918. Soon enough, patrons were asking if they could start making the recipes at home themselves. Cookie Settings. When inventor Chris L. Rutt wanted to sell his pancake flour, he went for the stereotypical "mammy" archetype and took the name "Aunt Jemima" from a popular minstrel song. The Real Chef Behind the Chef Boyardee Brand - Laughing Squid At one point, the company ranked among the biggest importers of olive oil and Parmesan cheese from Italy. By 1938, Chef Boyardee expanded again, relocating its headquarters to Milton, Pennsylvania in order to more easily cultivate a specific type of tomato for use in the sauce. He is buried at All Souls Cemetery in Chardon Township, Ohio. Hector Boiardi ran a popular Italian restaurant in Cleveland in the 1920s, and his recipes were so popular that people convinced him to mass-market them. A real persona and a real legend. He worked as a cook at his first restaurant at the tender age of 10 years old in Italy. Chef Boyardee is still on store shelves, but the Smurfs version is a thing of the past. Did you know this already? In some cases, the name simply sounds good. Dean was already a well-known country singer, actor, and TV personality when he and his brother Don founded the Jimmy Dean Sausage Company in 1969. 1. And, despite rumors to the contrary, Chef "Boy-Ar-Dee" was more Colonel than Betty - although that wasn't the correct spelling of his name. JUSTICE LEAGUE and all related characters and elements & DC Comics. Boiardi appeared in many print advertisements and television commercials for his brand in the 1940s through the 1960s.
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