As we begin our discussion on organic foods, we will address the reasons why so many consumers are willing to pay a premium for these foods. One of the main reasons is that organic foods are thought by consumers to be healthier than conventional foods. We will review the actual …
Food icons go organic
The list is long, so hold on to your peanut butter and jelly sandwich. As we will discuss in class, the organic category has become so large that almost every major food company has introduced, at one time or another, their own organic product line. Below are some of the …
Organic fraud
While I was at Whole Foods last week, I compared the organic apples with the conventional apples. They looked the same and may have tasted the same. Of course, the organics cost about 30% more. But really, other than price, the only thing that distinguished these apples was the display …